AND WHEN IT IS ALL OVER
For most of the crew and riders, when the shoot is over they are pretty much free to stay on in Hawaii or move on to their next port of call. As for the likes of Karin, Klaas, Alex and Craig, the shoot is just the beginning of the next major logistical task of looking at all the shots and then selecting images for adverts, magazines and the all-important catalogue. Yep back in the office in Germany after all that slogging away in Hawaii there is still a massive amount of work to be done while at the same time it’s time to start planning for 2017 as well!
Karin Gertenbach explains the final step in the process:
“First we make a best shot selection, tag the shots with rider names, board model and photographer so we can easily find them. Our agency receives the very best shots to re touch and from there we see which pictures fit best for all the different projects. This whole process takes a couple of months after the shoot and for us it is another huge job to make the best selections”
